OBJECTIVES
A global chemicals firm was looking to enter the biotech-based flavor ingredients market to diversify its product portfolio in the food & beverages sector.
APPROACH
CovalentIQ performed N=11 in-depth interviews with executives within the flavor ingredients and food & beverages industries to establish a comprehensive picture of the value chain, market & regulatory trends, product landscape, and competitive dynamics.
IMPACT
The project identified several sweet spots for the market entry, which ultimately resulted in a series of acquisitions and strategic partnerships with various biotech-based flavor ingredient manufacturers.
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