OBJECTIVES
A global packaging leader wanted to understand how e-commerce growth in Europe was impacting packaging needs for FMCG. The research aimed to validate the client’s hypotheses on e-commerce-specific packaging attractiveness and identify key trends, channel dynamics, pain points, and innovation opportunities to support online growth.
APPROACH
CovalentIQ conducted 20 in-depth qualitative interviews with e-commerce and packaging experts from leading FMCG brands and retailers across the UK, France, and Germany. The findings were synthesized to provide a comprehensive overview of packaging requirements, channel dynamics, and innovation opportunities across key product categories.
IMPACT
The research provided the client with a clear understanding of evolving packaging needs across different e-commerce channels. It highlighted specific innovation opportunities in sustainability and efficiency, and provided a strategic path forward for engaging with brands and retailers to drive adoption of new packaging solutions.
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