Primary research
Explore the research design, fieldwork and evidence behind an expert interview or B2B survey program.
Interviews & surveys
A conversation can explain why something happens. A survey can establish how responses differ across a defined audience. We design the research around what you need to understand.
Interviews can identify the language and hypotheses a survey should test. Survey patterns can reveal where a follow-up conversation would add clarity. We select the sequence around what is already known.
Project applications
A market, product or transaction question becomes researchable when we identify whose experience can resolve it.
Why primary research in chemicals
A producer, distributor and converter can see the same market differently. Research connects their perspectives and tests where their accounts diverge.
Product families contain grades, uses and buying situations that broad market data can obscure. We define the relevant application and speak to people who know it directly.
Recent conversations can clarify a new investment, customer requirement or policy response before it is reflected in published research.
Where off-the-shelf information does not cover the question, we design the respondent sample and questions around the evidence your decision needs.
Announcements show what a company has done. Interviews can clarify the practical constraints, motivations and conditions behind that activity.
The research process
The work has a clear structure, with space to follow evidence that changes the original hypothesis.
Define the commercial choices, evidence gaps and hypotheses. Agree the research questions, initial storyline, intended outputs and decision timetable. Identify which parts of the value chain and which customer groups need to be heard.
Set respondent criteria and screening questions, then prepare the interview guide or survey questionnaire. Agree recruitment, sampling, consent and confidentiality arrangements. Review the materials with your team and plan the comparisons the analysis needs to make.
Recruit and screen experts or survey respondents. Use pilot interviews or a survey soft launch to check clarity and fit, then conduct the full program. Review fieldwork progress, response quality and emerging gaps, incorporating client feedback while keeping survey comparisons consistent.
Bring together interview accounts and survey results, explain agreement and disagreement, and connect the findings to your choices. Deliver the agreed report, charts or dashboards, recommendations and supporting materials. Present the findings, discuss implications with your team and address follow-up questions.
Setup
Brief, research design and preparation
Fieldwork
Recruitment, pilots and interviews or surveys
Synthesis
Analysis, recommendations and presentation
Timing depends on the scope, respondent availability and review schedule. We agree the plan around your decision deadline.
An open-book approach
Access extends from preparation materials to source evidence and analysis. We agree the outputs and access arrangements at the outset, including participant consent for recordings and sharing.
| Stage | Expert interviews | B2B surveys |
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| Fieldwork evidence |
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| Analysis |
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For engagements that include synthesis, the report brings the findings into your decision: implications, recommendations and the questions that remain open. A concise executive summary supports senior discussion, with the evidence available for a deeper review. Reports, dashboards and the findings presentation are scoped to your audience.
Start a conversation
Start with your question, the evidence you have and your timetable. We can develop the brief together.
Discuss a research briefssabitovs@covalent-iq.com