Selected experience

Commercial questions from past assignments.

Past assignments have covered material choices, customer requirements, investment economics and commercial alternatives.

Generated illustration of unbranded molded-fiber food trays and matching lids.

Material strategy · A consumer products company

Should we change our packaging material strategy?

The study found that paper’s consumer appeal came with machinery, durability and cost constraints. Investment therefore required understanding where the material could work reliably at scale.

Primary researchRead the assignment

Acquisition thesisTest demand in both directions.

Acquirer’s customers
Chemical & polymer producers

Target’s customers
Converters & consumer brands

Potential cross-selling of data and analytics services

Acquisition rationale · A chemicals industry data and analytics provider

Does the customer logic of this acquisition hold?

Respondents valued granular supply-and-demand intelligence and wanted to select services relevant to their work. Demand for the combined offering depended on how well the acquirer’s and target’s services met those specific needs.

Commercial due diligenceRead the assignment

Generated illustration of a polymer dogbone specimen held in a laboratory tensile-testing machine.

Customer insight · A chemicals producer

What makes a customer qualify, choose or switch a supplier?

Product specifications, technical approval, supply reliability and downstream qualification requirements all shaped supplier choice.

Expert interviewsRead the assignment

Three tall insulated process columns with platforms, ladders and interconnecting pipework.

Commercial negotiations · An industrial materials business

What are the commercial alternatives worth?

The model compared margin pressure, supplier changes and volume commitments in separate scenarios, providing a basis for assessing proposed terms against alternatives.

Focused financial analysisRead the assignment

Selected assignments led by our founder, delivered directly and with consulting and research partners.

Working through a similar question?

Tell us what is different in your market or business. We can discuss which research and analytical approach would fit.