Corporate & industry
Understand what customers need, test where investment makes sense and work through the commercial steps that follow across chemicals, materials, packaging and energy.
We work with market insights and strategy teams, alongside sponsors in commercial, R&D, sustainability and business leadership roles. The brief connects the research question with the decision it needs to inform.
Standalone primary research
Use expert interviews, a targeted customer survey or both to assess requirements, qualification barriers and the reasons behind adoption or a change in material strategy.
Possible outputs
Compare proposed terms, partner choices and their effects on margin. Update the business case as new information emerges in the negotiation.
Possible outputs
Connect customer evidence with technology and market economics. Identify the assumptions that change the investment case and the commercial steps needed to enter.
Possible outputs
A consumer products company · Primary research
The study found that paper’s consumer appeal came with machinery, durability and cost constraints. Investment therefore required understanding where the material could work reliably at scale.
An industrial materials business · Focused financial analysis
The model compared margin pressure, supplier changes and volume commitments in separate scenarios, providing a basis for assessing proposed terms against alternatives.
Commission a focused assignment or combine the approaches in an integrated solution.
Explore integrated solutionsBring the business question and the internal team it affects. We can work with your insights team and the decision sponsor around one brief.
Discuss your commercial questionssabitovs@covalent-iq.com