TRANSPARENCY
Transparent primary research process end-to-end
Open-book approach across the board
Have access to all …
Interviews
B2B surveys
… prep materials
- Screeners & interview guide(s)
- Expert identities/backgrounds
- Survey screeners
- Survey questionnaire(s)
… raw data
- Recordings & transcripts
- Listen in on the calls
- Survey completion progress
- Raw survey responses
… analytics
- Interview summaries
- AI analytics tools
- Data analytics tools
- Chart data linked to reports
Access complete interview materials
- Screeners & interview guide(s)
- Expert identities/backgrounds
- Recordings & transcripts
- Listen in on the calls
- Interview summaries
- AI analytics tools
Access complete survey materials
- Survey screeners
- Survey questionnaire(s)
- Survey completion progress
- Raw survey responses
- Data analytics tools
- Chart data linked to reports
Be involved to the extent you like. The choice is yours.
PROJECT TOPICS
Applicable in a large variety of project contexts
CUSTOMER & PRODUCT
Voice of customer & customer needs
Customer journey mapping
Customer segmentation & Go-to-market
Product innovation testing & validation
…
MARKETS & INDUSTRIES
Market attractiveness
Value chain mapping
Competitive intelligence
Regulatory landscape / policy trends
…
M&A AND ALLIANCES
M&A opportunity assessment
Commercial due diligence (buy-side)
Vendor due diligence (sell-side)
Strategic alliance assessment
…
CHEMICAL INDUSTRY DATA CHALLENGES
Why primary research in chemicals
Inherently opaque and siloed markets
See through the value chain silos
Hyper-fragmented product landscape
Specific insights right from the start
Market publications have a significant lag
Insights for now, not for yesterday
Limited or no off-the-shelf data availability
Custom insights based on your exact needs
Published reports are not telling full story
Read between the lines of public reports
PROCESS
Proven process, sharpened by dozens of projects, like yours
I. Kick-off
- Project objectives & research questions
- Hypotheses & initial storyline
- Expert screening criteria
- Interview guides / survey questionnaires
1-2 weeks
II. Execution
- Recruiting of experts / survey respondents
- Pilot interviews / survey soft-launch
- Interview / survey execution
- Continuous incorporation of client feedback
1-6 weeks
(depending on project size)
III. Insight delivery
- Synthesis of insights
- Final report & dashboards
- Recommendations
- Presentation of findings + Q&A
- Availability for follow-ups
1-2 weeks
1-2 weeks
1-6 weeks
(depending on project size)
1-2 weeks
